Lists & subscribers
Subscriber Activity Log
NewZend automatically collates all subscriber activity enabling us to optimise
your campaigns based on the collected insights and behaviours we track.
Get Personal with Subscribers
With unlimited custom fields we help you plan the structure of your database
to ensure we maximise personalisation opportunities. Databases can be
segmented in sophisticated ways to enable targeted communications and
messages that are relevant to your audience.
We can include birthdays, hobbies, preferences, products previously bought
etc; you name it, we can personalise your communications to create powerful,
intelligent emails that directly target the interests and activities of your audience.
Additionally we can segment by people that have previously opened, clicked
etc and create unique automated messages that automatically follow up and
continue the dialogue on your behalf.
Our advanced Custom fields can also store and share a subscriber’s
information between lists; ensuring we don’t hold duplicate information on your
behalf. If your subscriber has a new interest we just change the information in
one list and it gets updated automatically in every list we hold for you.
Smart Organisation: Segments
NewZend includes powerful subscriber management and organisation tools.
We can create and save filters across your database to select target recipients
or just to manage subscribers. Think of them as smart folders that we manage
on your behalf.